The most ‘liked’ living room
IKEA have used a virtual showroom to offer discounts to its consumers based on ‘likes’. The most ‘liked’ items were showcased in a facebook shop window where IKEA pieced together an essentially discounted living room. As consumers were perusing the website, they could opt to click ‘like’ on the items they were interested in, in order to register their ‘like’ within the facebook showroom.
This is an example of how one can facilitate social media within the consumer buying process. By allowing consumers to like their favourite products. They are not only broadcasting to a wider audience the awareness of these products but they can gain incentives from doing so.
One could use this concept in a simiar fashion, to gain awareness of the products out there, in return for discounts or sales promotion offers or like clubcard points.